A radical reframe of marketing — not as storytelling, but as mycelial symbiosis engineering in the attention economy
This Used to Be ‘The Short Side of Long’
Because the old rules are dead. We’re no longer playing to win—we’re playing to survive together.
Because I believe in mutualism over competition, even in a world obsessed with clicks, conversions, and quarterly reports. Because I’ve felt the ache of being a single parent trying to raise three small humans while the world rewrites itself in code.
The World of Autonomy
With an ever impending need for the cutting edge marketer, be it via Social or otherwise – AI takes the guesswork out of marketing. Machine learning takes primacy over human analysis.
The Meaning | Jim Carrey
I sometimes start my day with this video, purely because ..for one - It engages me on so many levels. Two, it is by far one of the best speeches I have ever heard. This guy also taught me how to spell beautiful.
There are Hannah Bakers everywhere..
I mean back in the 90s I witnessed the aftermath of a close friend of mine take his own life with an overdose of painkillers and sleeping pills. There was no note or even a tiny shred or an inkling of his intentions.
Brotherhood from the Motherland
Picked as one of the movies to watch at the Toronto International Film festival, India In A Day opened in India to a rousing ovation at the MAMI Film Club and a successful run in the theaters.
The Leopard
The most intense feeling in the world could have taken place just before my very eyes in that garden and, being myself completely oblivious to it, it just rushed by me like any other passerby.
Ideology prevents action
The Brilliance of Jiddu Krishnamurthi.
Nature by Numbers
Short movie inspired on numbers, geometry and nature — 3D animation
Digital Transformation in Higher Education
The future of digital media in higher education will be about paring down mass advertising and focusing on one-on-one conversations. Advances in software capabilities will enable us to leverage demographic, location, interest, social and intent data to build custom audience profiles by segment and deliver tailored messages at the individual level.
Meaningful Awareness in Advertisements
In this ferociously competitive environment, companies need to know the best practices for capturing and retaining consumer attention. Research suggests that there is no universally applicable approach.
The Success Principle
Your ability to expand your mind and strive for lifelong learning is critical to your success. By dedicating yourself to learning, you can get ahead in every aspect of your life.
Jiddu Appreciation | Truth
It is only when the mind is free from idea that there can be experiencing. Ideas are not truth; and truth is something that must be experienced directly, from moment to moment.
The Immersive Experience – VR
Virtual spaces and games have ample opportunity to replace billboards and banners, and I envision new interactive kinds of ads, like virtual kiosks and terminals – perhaps staffed with live but virtual people – will proliferate as the numbers begin to justify the ad placements
Art Appreciation | Max Ernst
This painting grew directly out of Ernst's use of collage from 1919 onwards to produce bizarre combinations of images, though no preliminary collages or sketches were made for it.
Music Appreciation | Tycho
Tycho, Scott Hansen blends swirling melodies into vaguely triumphant arcs that crisscross between stuttering beats and vocal samples, creating rolling sonic landscapes that extend into the horizon.
The Strong Impact of Wearables
Once upon a time not too far in the past, pedometers were considered your everyday wearable. They simply clipped onto peoples clothes and recorded valuable information for them to check at their leisure. These days, the pedometer has exponentially grown — a lot.
The Objectionable Trend | The Real Social
The people who are engaging with that content are principally worthless. Seriously. That’s not to say that all users on social are worthless. But the ones who thoughtlessly “like” a brand’s Facebook post because an overt call-to-action told them to are.
Synthwave level | Zeitgeist
That satisfied-but-anxious feeling you had watching Terminator for the first time, that inexplicable sense of comfort you got every time the Beverly Hills Cop intro came on, these sensations might just bubble up again
The Marketing Triathlon
It’s your overall game
I’m an average runner and cyclist, but a good swimmer. In a triathlon, you need to be able to perform each event well. To be a winner, you can’t just bank on one strong point.