This Used to Be ‘The Short Side of Long’
Now it’s NONZEROSUMGAME
And I'm finally writing again.
For a while, life swallowed the signal.
Between family, grief, and the all-consuming hum of work—especially my time at Patties Food Group—writing drifted to the background. There were deadlines, restructures, school runs, brand campaigns, emotional whiplash, and moments of such sharp beauty or pain I couldn’t translate them. Not then.
Now, I can.
This isn’t just a return to writing. It’s a re-entry into thought. Bolder. Sharper. Unfiltered.
Why NONZEROSUMGAME?
Because the old rules are dead. We’re no longer playing to win—we’re playing to survive together.
Because I believe in mutualism over competition, even in a world obsessed with clicks, conversions, and quarterly reports. Because I’ve worked inside the machine.Because I’ve watched brands mutate under the weight of AI. Because I’ve felt the ache of being a single parent trying to raise three small humans while the world rewrites itself in code.
This blog is for the AI-literate, soul-heavy, and future-haunted. For people who still believe words matter.
For those allergic to hot takes, but hungry for honest ones.
What You’ll Find Here:
The synthetic soul of branding: how AI is rewriting everything we thought was “human” about creativity
Future-thinking grounded in real life: no utopias, no doom—just clear eyes and possible paths
Parenthood under pressure: raising kids in a post-linear world
Music, modular synthesis, and mental rewiring
Loss. Joy. Hope. Rage. Clarity. Contradiction.
This is the start of something. Not polished. Not perfect. But absolutely necessary. If that resonates..welcome.
If it unnerves you, well..good.If it moves you, stay a while.
Let's rebuild futures that aren’t zero-sum.
— Pierre
On a final note ...Default to honesty all the time and write more.