With an ever impending need for the cutting edge marketer, be it via Social or otherwise – AI takes the guesswork out of marketing. Machine learning takes primacy over human analysis.
All tagged Marketing
Digital Transformation in Higher Education
The future of digital media in higher education will be about paring down mass advertising and focusing on one-on-one conversations. Advances in software capabilities will enable us to leverage demographic, location, interest, social and intent data to build custom audience profiles by segment and deliver tailored messages at the individual level.
Meaningful Awareness in Advertisements
In this ferociously competitive environment, companies need to know the best practices for capturing and retaining consumer attention. Research suggests that there is no universally applicable approach.
The Immersive Experience – VR
Virtual spaces and games have ample opportunity to replace billboards and banners, and I envision new interactive kinds of ads, like virtual kiosks and terminals – perhaps staffed with live but virtual people – will proliferate as the numbers begin to justify the ad placements
The Strong Impact of Wearables
Once upon a time not too far in the past, pedometers were considered your everyday wearable. They simply clipped onto peoples clothes and recorded valuable information for them to check at their leisure. These days, the pedometer has exponentially grown — a lot.
The Marketing Triathlon
It’s your overall game
I’m an average runner and cyclist, but a good swimmer. In a triathlon, you need to be able to perform each event well. To be a winner, you can’t just bank on one strong point.